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3D Digital Billboard John Deere
Working in partnership with John Deere’s engineers we brought its largest articulated tractor and harvester to life. With precise calculations and creativity, through animation we produced a hyper-realistic larger-than-life three-dimensional visual. The spectators could watch 9RX series tractor and X9 harvester crossing a field, landing from a cargo plane, a 3D animated drone and robotic arms working on a factory.
3D billboard technology works on the principle of “forced perspective.” A technique that uses an object’s scale and the spectator’s vantage point to create an illusion of the thing appearing larger, smaller, nearer, or distant from the viewer.
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(PT-BR)
(PT-BR)
Trabalhando em parceria com os engenheiros da John Deere, demos vida ao seu maior trator articulado e colheitadeira. Com cálculos precisos e criatividade, por meio de computação gráfica, produzimos animações hiperrealistas surpreendentes. Os espectadores puderam observar o trator da série 9RX e a colheitadeira X9 cruzando um campo, aterrissando de um avião de carga, um drone em animação 3D e braços robóticos trabalhando em uma fábrica.
A tecnologia de outdoor 3D funciona com base no princípio da “perspectiva forçada”. Uma técnica que usa a escala de um objeto e o ponto de vista do espectador para criar uma ilusão de que a coisa parece maior, menor, mais próxima ou distante do observador.
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Client: John Deere
Agency: Esfera
Animation and Content Production: Chroma Garden
Technical Direction: Ronam Bonfim
Technical Production: Adilson Vieira, Fabiano Castro, Guilherme Zelleroff, Gustavo Jitsuchaku, Jean Aguiar, Ricardo Signorini and Ronam Bonfim
Client: John Deere
Agency: Esfera
Animation and Content Production: Chroma Garden
Technical Direction: Ronam Bonfim
Technical Production: Adilson Vieira, Fabiano Castro, Guilherme Zelleroff, Gustavo Jitsuchaku, Jean Aguiar, Ricardo Signorini and Ronam Bonfim
Creative Direction: Lucas Souza
3D Modeling and Animation: Alessandro Moreira, Gustavo Rodrigues, Lucas Souza and Renan Santa Terra
Motion Design: Luis Naza
Sound Design: Jorgito Trautmann
Behance Design: Everton Lisboa and Débora Marquesi
Case Video: Leonardo Biazotto
Project Supervision: Ricardo Signorini
Motion Design: Luis Naza
Sound Design: Jorgito Trautmann
Behance Design: Everton Lisboa and Débora Marquesi
Case Video: Leonardo Biazotto
Project Supervision: Ricardo Signorini
Project Management: Thais Brito
Commercial Direction: Shawendy Ceschin
Commercial Assistant: Lucas Rocha
Strategic Assistant: Érica Romão
Equipments: Grupo Pleno
Scenography: BS Eventos
Ribeirão Preto — Brazil