ROG XBOX ALLY
Microsoft and Asus teamed up to launch the first Xbox handheld device.
The reveal happened at the Xbox Games Showcase in June 2025, with a trailer created by Droga5 and produced by LOBO. I was invited by LOBO to join their team and help bring this exciting project to life.
It starts with a glass block floating in a minimal, empty room, set to the powerful opening of Justice’s “Genesis.”
Hands enter the frame and begin molding the block into the shape of the device. When the beat drops, the block shatters, revealing the ROG Xbox Ally through dramatic close-ups and macro shots.
